Embracing Mindful Drinking: The Bond Store Kawakawa Gin and the Rise of Lower-ABV Spirits
In recent years, the global trend toward mindful drinking has transformed the alcohol industry. Consumers increasing seek products that align with their health-conscious lifestyles, emphassing moderation without sacrificing flavour.
Research indicates that 60% of alcohol drinkers are actively reducing their consumption, citing wellness, fitness, and responsible living as key motivations. This shift has driven a surge in demand for low- and no-alcohol beverages, with the market predicted to grow at an annual rate of 8% through 2025.
The Bond Store Kawakawa Gin, a carefully crafted premium gin, meets the needs of this evolving consumer base. At 37.5% ABV, our gin offers a lower-alcohol option compared to traditional gins, which often exceed 40%. Despite its lighter profile, Kawakawa Gin doesn’t compromise on flavour. Crafted by our Head Distiller, Bec Kay, it showcases the earthy and spicy notes of Kawakawa, a native New Zealand botanical, delivering the complexity and depth that mindful drinkers desire.
Why does this matter? Research shows that 35% of mindful drinkers feel current low-ABV options lack depth and complexity. Kawakawa Gin fills this gap, providing a sophisticated option for moments of casual conversation, shared dining experiences, or simply enjoying a quiet evening.
This commitment to mindful consumption doesn’t just cater to an individual’s health goals—it also fits within broader societal shifts. Younger, health-conscious consumers, often dubbed "wellness warriors," are driving this trend, valuing products that balance enjoyment with responsibility.
As mindful drinking grows, The Bond Store remains committed to leading the way with innovative, consumer-focused products.
Whether you're a retailer or hospitality provider, Kawakawa Gin is a versatile addition to your offerings, perfectly suited to the modern drinker.
Explore the mindful drinking movement today with The Bond Store Kawakawa Gin—a lighter choice, full of flavour.
